An independent publisher needs to have an online presence. Whether it specializes in magazines, graphic novels, fiction or non-fiction books, or digital ePublishing, a website is essential for areas in marketing, sales, and delivering content.
But while a great website is a must, so is reliable web hosting. To help you discover what you should look for in web host, here are some tips for publishing companies.
Affordable Hosting Without Cutting Corners
Any publisher knows that a bottom line in the black is what keeps publishers in the business. Expenses must be managed to the penny. And it comes as no surprise that web hosting has become very affordable, even cheaper than a gallon of gas.
Many of the top ten web hosts offer outstanding plans that are under $5 a month. Don’t even look at hosts who offer plans at $10, $12, or even $20 a month. The right host can offer unlimited traffic, storage space, email accounts, and even hosted domains for just a few bucks a month. You’ll get all the resources you need without cutting corners.
Publishing is all about communication. Be sure your host offers support for your email account needs, and help in other communication areas. A good hosting plan will offer software to use that will help your publishing website start a blog, build a forum or bulletin board, and you can even share your book designs and titles with a photo gallery.
There are many hosting companies that offer cheap hosting, but they cannot back up their technology. And their clients suffer with frequent downtimes with an unavailable website. Your web host should offer the best data center server technology, and back up their technology with a 99.9% uptime guarantee.
Watch out for hosts who only compensate actual time lost with their guarantee. That only amounts to pennies even for up to 10 to 20 hours a month. If the host doesn’t meet their promise, they should refund you all of your monthly hosting fee.
24 Hour Support
You don’t want to be stuck with a website hosting problem without an answer in sight. Be sure your hosting company offers 24 hour support. Most offer 24 hour support by phone, but at the very least they should offer anytime tech support via email and an online help center as well.
Lots of Storage Space
You may want to have multi-media files for videos of interviews, and even photos of your publicity events. Be sure your host offers plenty of disk storage space so you don’t have to worry about file limits.
And if you sell any of your books or other services online you need your host to be there with eCommerce solutions. Check with your host to see if they offer shopping cart options, merchant accounts, secured and encrypted certificates, and even Paypal integration.